Next one the list of my favorites shoots so far this year is our reoccurring client Florsheim Shoes. To be exact, we actually work with their umbrella company, Weyco, and photograph a few of their brands during a two week period. Anyways, Florsheim was my first big ad job in my career.
Tangent - Once Laura, my rep, signed me, it took about a year to get things going. That’s a myth some people need to get straight, getting represented as a photographer doesn’t equal to jobs flowing in right away. It took us a literal year before things started working out. During that year, both Lwany and I worked our asses off creating new work and eating rice and beans to keep a roof over our head while we were barley doing any paid jobs.
We first started working with them back in October, 2015. To be honest, it was very nerve racking for both Lwany, who styled to campaign, and myself. I think we both were faking our confidence and keeping our fingers crossed we knew what we were doing. Luckily, both the fine folks at Florsheim and their advertising agency Cramer Krasslet thought we did a great job so they’ve brought us back twice a year since our first shoot. We’re actually gearing up for another shoot in a few weeks.
Shooting these campaigns have been so fun! Everyone from the agency, client, production and my whole team have been amazing to work with. It’s been such a blast to work with such supportive and creative people. I look forward to them every time. You can see some of the campaign on Florsheim’s website and you can see the rest of my favorites images on my site here.
Below are some of my favorite images from our most recent campaign and some BTS photos.
Below are some tears from the campaign.
BTS of one of my favorite photos featured above.
Myself and my stunt double Grayson.
Lwany sitting back while we shoot product shots.
Both Lwany and I are pretty short, especially in comparison to models. Lwany always needs an apple box around to style every part of the model. Here she is getting our model Collin ready for his “winter” shot.
Lungs full of dust!
Switching between a Canon 1DX II and a Canon 5Dsr
Lwany found the extra ventilation in my pants.
I met my tech, Daniel Kim, on our first campaign for Florsheim. He was sent over by Milk. Since that day, I’ve worked with him on every single job (besides the ones he wasn’t available for). We’ve become good friends and have traveled the world together. All thanks to Florsheim!